In addition to the Asphalt 7: Heat brand intigration, Hyundai and Gameloft are also launching an exclusive and dedicated version of GT Racing: Motor Academy on Android, where players can find the brand’s futuristic i-oniq concept car along with the Genesis Coupe available in the game. Through this partnership, Hyundai will accelerate its mobile game marketing to enhance its overall brand image. The Genesis Coupe packs 347ps of pavement-shredding power. The facelifted Genesis Coupe, Hyundai’s first rear-wheel drive sports coupe, recently starred in its own buzzworthy online film, “Genesis Coupe Versus An Arrow,” outrunning an arrow shot by a world-class archer. The vehicle, featuring an innovative three-door coupe design with the functionality of a hatch, comes with a 204ps turbocharged engine. The Veloster Turbo, which debuted at the 2012 North American International Auto Show, is a car that best conveys Hyundai’s new thinking. The Hyundai Veloster Turbo and Genesis Coupe are popular with younger drivers, thanks to their aggressive, head-turning styling and fun-to-drive performance. Asphalt 7: Heat is an adrenaline-fueled car-racing game where players compete in ruthless showdowns at breakneck speeds across the world. Known for its dynamic gameplay and high-quality graphics, Gameloft’s Asphalt series has been downloaded more than 50 million times since its launch. The collaboration syncs up perfectly with Hyundai’s ‘Modern Premium’ brand direction as it strives to use Hyundai innovation to give customers experiences above and beyond their expectations. Gameloft, a leading global publisher of digital and social games, released the lastest installment to its famed Asphalt series in June, while Hyundai is featured in the new update. Starting this month, players can find both the Veloster Turbo and Genesis Coupe in Gameloft’s best-selling mobile racing game, Asphalt 7: Heat, as they were added to the lineup of 60 other high-performance cars from the world’s premium automakers. Seoul, Korea, AugHyundai Motor Company today announced that two of its most exciting vehicle models made their debut on one of the most popular mobile racing games, Asphalt 7: Heat, on iOS and Android smartphones/tablets, to give customers the chance to experience the Hyundai brand in the palm of their hands.
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